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TAG You're It - A Watch Band Story

4 min read

I've had a fancy watch for about 12 years that came with a silicone rubber bracelet. When the watch was purchased the salesperson suggested some kind of warranty package which we denied and some kind of joke was made about cats eating the band.

TAG Golf Watch

Less than a year later our cat, Grover, chewed on my bracelet a little bit leaving tear in it that made me nervous about wearing the watch out and about. A replacement bracelet at the time was really really expensive so I rarely wore the watch.

Damaged Bracelet

Every year I'd check to see if I could find a replacement bracelet for less and every year I'd fail. The official replacement part's price has come down but it's still over $200. It's crazy.

This year I finally found a non-official aftermarket bracelet for the watch for sale out of England for roughly 60 USD after shipping. I pulled the trigger and ordered it.

The bracelet arrived yesterday and it seems to be nearly identical to the original bracelet with a couple minor exceptions. The OEM braclet has the words "TAG HEUER" embossed on it; the aftermarket has the word "GOLF" in the same place. The aftermarket is slightly thicker than the OEM watch so installing the new band was difficult when it came time to close the final clasp. Also, on the inside of the band on the aftermarket band there are two arrows at one point amidst the pebbled bumps. I'm not sure what those arrows are about.

Replacment Braclet

Overall, I'm pretty happy with the new bracelet and, when I'm not wearing it, I'll be sure to put it out of reach of my cat. He's still around and will probably be happy to chew on the new band given a chance.